Managing Perceptions

Your reputation is critical to your success, and that reputation is based on how people perceive you, your products, and your organization.

At McCrosky Marketing Communications, we help our clients manage those perceptions.

The first step is understanding – we’ve got to understand how current and potential customers perceive your brand. Next, we need to understand the internal perceptions of your brand. Are there differences in how you perceive your own brand? Does your brand mean something different at remote offices than it does at the main office? Does it mean something different at different personnel levels?

To find out, we may need to ask a lot of questions. Or, we may need to embark on a Strategic Brand Analysis™ to uncover the essence of your brand.

Once we have a solid understanding of your brand, your position in the marketplace, the competitive environment, and your marketing objectives, we will begin to work with you to develop a Marketing Communications Plan designed to ensure your message gets to the right people, at the right place, at the right time.

Already have a plan? Great! We can skip a step and go directly to the development of the “big idea” that will set your brand apart from the competition, build and enhance awareness in the marketplace, and help you reach your marketing objectives. For some examples of big ideas, click on Our Work.